Just a piece of advice for those of you needing to market yourselves or your business enterprise. I have found that reader ads in the local shopping guide give a much better return for money invested than display ads in the weekly entertainment section of the regional newspaper. For some shopping guides, you can run a single ad distributed in three separate regions for one set price.
My friends in folk radio have been great boosters for me, announcing my fiddle classes, but regretfully I have yet to get any inqueries from these. Facebook is a good launch site, but unless you keep re-posting your classes or events, people will forget that they are there.
I am working on developing e-mail subscription newsletters, and once I give these a shot I will let you know how effective they are as a marketing tool.
Onward and upward, fellow independent workers!
No comments:
Post a Comment