Wednesday, December 29, 2010

Bluing - Amazingingly Cheap, Effective, and Environmentally-Friendly!

I recently "discovered" bluing - a liquid laundry additive that dramatically whitens whites and brightens colored fabrics.  Made of blue iron powder suspended in water, a nontoxic amount of a pH balancer and a biocide to prevent the buildup of algae and bacteria, bluing achieves striking results while being environmentally-friendly.  It also does not destroy fabrics, like bleach will do.  Bluing was a standard laundry product from 1883 up until WWII, when laundry detergents hit the mass market.

Each washload requires just a few drops of bluing (pre-mixed in a half-gallon of water, to prevent blue streaks on clothing), and it is amazingly cheap - a bottle will last forever.  Amazon.com and other on-line sources ratchet up the costs dramatically - your best bet is to go straight to the source (see link below), where you can get it for $4.00 per 8 oz. bottle:

.http://www.mrsstewart.com/Merchant2/merchant.mvc?Screen=PLST&Store_Code=LFCMOMSB

My opinion is that bluing largely disappeared because:
1.  repeat purchases were too slow for marketers and profit margins too low
2.  bluing worked too well and would cause unfavorable comparisons with products that cost more and had a higher turnover.

Great for the poor fiddler's budget!

More anon.

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